What it usually means
They're tired of generic pitches and expect you to be one more.
What to say
I believe it. I'll keep this short and specific: [reason you picked them]. Is that on your radar at all?
Replace anything in brackets with your own words before you say it.
Why it works
Agreeing breaks the pattern they're braced for. Saying why you picked them is the proof you're not one of the ten.
Other ways prospects say it
- “Everyone's calling me about this.”
- “You're the fifth call today.”
- “I get these all the time.”
Same reflex, same response. Type any version into the Objection Lookup to check.
If they push back again
If they're still impatient, give the one specific reason you picked them and offer to send it in writing. Being specific is what separates you from the other nine.
The pattern behind every objection
Acknowledge it with something short and human, ask one question about what sits behind it, then propose a small next step with two options, or exit cleanly. Handle each objection once, never argue it, and log every one so you can see where your message or your list is weak.