Cold calling, written down.
Practical guides adapted from The Cold Call Playbook and sixteen years on the phone. No filler: each one is something you can use on your next call block.
Pillar guide
How to cold call
The psychology on both ends of the phone, the call-block system, the five-part call and the six numbers to track.
Read the guideScript templateCold call script
A five-part B2B template with a worked example, a take-control version and an insight opener.
Read the guideMindsetCall reluctance
Why reps avoid the phone, the three patterns, and what to change on your next block.
Read the guideReferenceCold calling objections
42 objections, what each usually means, and a response to try.
Read the guideFind what's costing you dials.
Eight questions sort it into The Flinch, The Rehearser or The Drifter, with what to fix first.