What it usually means
Everything they hear sounds the same, so they've stopped listening for differences.
What to say
That's fair, most of it sounds alike. What would make something different enough to be worth your time?
Replace anything in brackets with your own words before you say it.
Why it works
Agreeing that most of it sounds alike earns credibility. Asking for their own standard lets them set the bar, and you can meet it or honestly say you can't.
Other ways prospects say it
- “You all sound the same.”
- “What makes you different?”
- “How is this different from what we have?”
Same reflex, same response. Type any version into the Objection Lookup to check.
If they push back again
If they still see no difference, ask what they'd need to see and offer exactly that, briefly. Don't list features until they've told you what matters.
The pattern behind every objection
Acknowledge it with something short and human, ask one question about what sits behind it, then propose a small next step with two options, or exit cleanly. Handle each objection once, never argue it, and log every one so you can see where your message or your list is weak.