Coming soonComing soon · Edition 01
The Cold Call Playbook.
The psychology of the cold call, and the system that puts it to work. Sixteen sections, in the order you run them, with a 30-day plan at the end. It's in the final edit now.
16sections87pages30day rollout
Protect the call time. Use one script. Look at six numbers on Friday.
Anyone whose number depends on the phone.
Reps
- SDRs and BDRs who want to be better at the part everyone avoids
- Account executives doing their own prospecting
Founders
- Founders still carrying the quota
- A system that fits four hours a week
Leaders
- Heads of Sales and first-time managers
- One call structure, a 20-minute review, six numbers
Sixteen sections, in order.
- 01Start here
- 02Why outbound stalls
- 03Inside the prospect's head
- 04The caller's mind
- 05The weekly call-block system
- 06Build a list worth calling
- 07The five-part cold call
- 08What the call data says
- 09Openers by persona
- 10Objection handlers
- 11Voicemail, email and the 10-day cadence
- 12From yes to a meeting that happens
- 13Qualify fast, disqualify faster
- 14The 20-minute call review
- 15The numbers
- 16The 30-day rollout plan
Hear first. Start with the sample.
Get Twelve Objections free now, and you'll be first to know when the Playbook is out.
Questions people ask.
When is The Cold Call Playbook coming out?
It's in the final edit now. Subscribers hear first when it's out. Get the free sample and you're on the list.
Who is the Playbook for?
Anyone in sales whose number depends on the phone: SDRs and BDRs, account executives doing their own prospecting, founders still carrying the quota, and the managers and Heads of Sales who run outbound teams.
Is there a version for teams?
Yes. A team licence covers the people named when it's bought, at one company, and they keep access if they change roles inside it. Register interest on the teams page.
What's in the free sample?
Twelve Objections: the twelve things prospects say most on a cold call, why they say them, and a plain response to each.