Where we stand
We’re all in on AI. It should take the research, the list, the first draft of every email, the notes and the follow-up, and it should do it today. What it shouldn’t take is the live call: the first four seconds, the pause, the objection, the ask. That’s the solo, and it’s worth more now than it was a year ago, because fewer reps are doing it well.
of B2B buyers check what AI tells them with a sales rep.
Gartner, 2026 (645 buyers)calls on average to reach a prospect, down from 2.9 the year before.
Cognism, 2026 (vendor data)of sellers say they don’t have the bandwidth for proper cold outreach.
Salesforce, 2026 (4,050 sellers)Start here
Is cold calling dead?
What the 2026 data says about AI and the phone, with the charts and a 15-minute AI prep routine.
Read the guide → Library18 AI prompts for cold callers
Copy-and-paste prompts for research, openers, objection prep, voicemail, follow-up and call review.
Copy the prompts → ComparisonAI SDR vs human SDR
Who should do what, where AI SDRs have struggled, and the split that works.
Read the comparison →The split
Before the call
The orchestra
- Research brief
- The list
- Draft openers
The call
The solo
- The first four seconds
- The objection
- The ask
After the call
The orchestra
- Notes and CRM
- Follow-up
- Call review
Coming next
AI voice calls and the rules
Consent, disclosure and the 2024 FCC ruling, in plain English.
In the worksUsing AI to review your calls
Turn a recording into one specific change for your next block.
In the worksThe State of the Phone
Fresh numbers on connect rates, buyers and AI, updated each quarter.
First edition in JanuaryAI can predict the objection. Only you can answer it out loud. Start Practice mode free.