The psychology of the cold call
Cold calling objection

How to respond to “Let me think about it.”

Try this: “Of course. So I know what to send, what's the one thing you'd want to think through?”

What it usually means

There's a doubt they haven't said out loud, often because saying it feels awkward.

What to say

You
Of course. So I know what to send, what's the one thing you'd want to think through?

Replace anything in brackets with your own words before you say it.

Why it works

Asking for the one thing to think through makes the hidden doubt safe to say. Once it's named, you can answer it instead of guessing.

Other ways prospects say it

  • “I need to think it over.”
  • “Give me some time.”
  • “I'll get back to you.”

Same reflex, same response. Type any version into the Objection Lookup to check.

If they push back again

If they won't name the doubt, set a specific time to follow up and say what you'll send before then. Open-ended thinking time usually goes nowhere.

The pattern behind every objection

Acknowledge it with something short and human, ask one question about what sits behind it, then propose a small next step with two options, or exit cleanly. Handle each objection once, never argue it, and log every one so you can see where your message or your list is weak.

Questions

What does “Let me think about it.” usually mean?
There's a doubt they haven't said out loud, often because saying it feels awkward.
What does "let me think about it" really mean?
Usually there's a doubt they haven't said out loud. Asking what one thing they'd want to think through brings it into the open, where you can answer it.

Want all 45 on one cheat sheet?Every objection, what it means and what to say back. Free, in your inbox.

Get the cheat sheet
Related objections